Personal Statement

Personal StatementApplication to Undertake the Proposed Dissertation Topic Strategic condensate of Virgin Atlantic s Customer Relationship ManagementThe topic of knob relationship vigilance (CRM ) as a field in strategic management is an area that I watch ever wanted to explore Considering the intensity of the competitiveness and dynamism of the sublunary strain environment , besides the most visionary businesses will be fit to meet their profit objectives and survive . that , those who are equal to(p) to appreciate the guest-focused approach to management cater for also recognise that information technology or IT has a significant role in producing the ever-loyal consumer who will contribute significantly to purchases , hence , profitsImplementing CRM in businesses is a growing strategy not only to encourage guest loyalty but to get a line as them as well . The business has to be able-bodied to have the ability to attract new customers , make those customers sharp , and honour them happy .

Ultimately , the goal of investing in customer relations is to spike up profits and conjure up boilersuit financial performance . I want to be able to understand how exactly CRM works within a ships company and how cost-effective the strategy really is CRM implementation is only applicable if the strategy is profitable . I want to be able to use my analytical skills and knowledge in management theory to measure profitability using CRM as a b usiness strategy . This means having to acco! unt for the lifetime rank of each customer and accounting for revenue and expenditures associated with each customer oer timeSince my focus is on...If you want to get a secure essay, coiffe it on our website: OrderCustomPaper.com

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