Building on up-to-the-minute knowledge regarding the manner in which customer preferences ar constructed, the fall in inquiry examines the basic premise of these sassy approaches and, specifically, the manner in which customers evaluate and respond to offers that ar customized to their wants. A conceptual manikin and a series of research propositions are presented regarding key determinants of customers responses to customized offers, including (a) the characteristics of customers preferences, (b) cues provided by the offer regarding its fit with the customers prefere! nces, (c) customers receptivity to offers seen as customized to their preferences, and (d) the specific customized offers content and format. The theoretical and interoperable implications of the framework and research propositions are discussed. 1 Over the past decade, marketers have been challenged to change their old, unable ways and take good of new...If you want to get a full essay, order it on our website: OrderCustomPaper.com
If you want to get a full essay, visit our page: write my paper
No comments:
Post a Comment