Bisleri

Marketing of Mineral Water-Bisleri Introduction of Bisleri In 1967, Bisleri an Italian union, started by Signor Felice Bisleri, first brought the idea of selling bottled piss in India. It started a company called Bisleri India. In 1969, Ramesh Chauhan, the Chairman of Parle Exports, bought everyplace the inciter. In those days, Bisleri box boozing weewee was available in screwball bottles. Being a returnable package owing to variant other problems such as breakage and weight, in 1972-73, Bisleri was switch available in PVC (Poly Vinyl Chloride) bottles. After this constructive package was introduced, things started to change, and gross sales increased rapidly. The upsurge in the sales of Bisleri started in 1993 as Ramesh Chauhan sold off the Parle stable of blurs, including Thums Up, Limca and cash Spot. Recognising the potential of the packaged drinking water market, he thence went on to concentrate on making Bisleri a go selling brand in India.Marketing and Brands Blog Bisleri a brand name synonymous to mineral water in India. It has tho about 60% market share in packaged drinking water in country. Brand is owned by Parle Company, which bought over Bisleri in 1969 from Italian company. Initially, Bisleri faced the problems of acceptance from consumers.

It was ambitious to bear on for a company something as a bottled water, which is colourless, tasteless and odourless. In mid eighties company changed its packaging to PET bottles which shows transparency and clear water to consumers. This gave mineral water market a boost. In India, water is scarce and superior is poor so initially the consumers were only fo! reigners and NRIs. Therefore, to increase its clients base, company came up with comfortable and affordable impairment bottle which was a great success and showed 400% growth. India bottled water market is appox is cost Rs 1,000-1,200 crore (Rs 1012billion). Seeing this growth over the years, many another(prenominal) new players postulate entered the market. Amongst them Kinely from Coke,...If you want to get a ample essay, order it on our website: OrderCustomPaper.com

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