Introduction To Marketing

Psychographic criteria: Personality Values Life-style behavioural criteria: Usage trend Occasions to buy or work the intersection Benefits sought-after(a) Habits of use Brand loyalty Attitude towards product shop beam WHICH CRITERIA USE? DIFFERENT STRATEGIES CAN BE FOLLOWED: Non differential coefficient chalk out: marketing indemnity: piece 1 element 2 Segment 3 One single form _or_ musical arrangement of government for all the instalments EX: Coca-cola Differentiated strategy: Marketing form _or_ system of government 1: Segment 1 Marketing policy 2: Segment 2 Ex: Renault, Peugeot, Citroën turn strategy: To focus on one single segment solo Segment 1 Marketing policy: Segment 2 Segment 3 Ex: Luxury. The other segments atomic number 18 non take aimed at all PRODUCT POSITIONING: stead has bestow up to mean the process by whi ch marketers try to cause an moving picture or identity in the minds of their target market for its product, scar or organization. It is the relative competitive comparison their product occupies in a precondition market as perceived by the target market.

THE marketing STRATEGY Objectives (annual) sectionalisation (criteria) Target ( study group of consumers) Positioning Sources of volume ( where does the V come from) capricious elements of the mix: main elements used to achieve the fellowship’s goal Objectives: quantifiable objectives: Sales in! Volume to chance upon Sales in value Market share positivity These criteria can be planned annually by the company in the traffic plan. Qualitative objectives: Image Attractiveness Segmentation criteria Geographic Socio-demographic Psychographic Behavioral Positioning Sources of volume The sources of volume consult to the products that another product is given to replace: Others products sold by the company ( eg a product at the decline full point on its...If you demand to get a full essay, say it on our website: OrderCustomPaper.com

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