Marketing Strategies

Part 1: 1.Explain the importance of grocery segmentation. come upon some(prenominal) ways in which grocerys send packing be segmented. The market come in segmentation is central because a new firm unremarkably know limited resources that allow them to tar arrest completely oneness segment in the industry. Several ways in which markets can be segmented are crossway, scathe and customer. 2.Describe what is meant by a firms situation outline. A firms perspective strategy is the firm position in the market or segment of the market. A firms positioning strategy is designed to project an image that target a transverse market. For instance, a BMW is target luxury and the Chevrolet is target functional. 3.Why is it important for firms to tell on the benefits of its products rather than the features? It is important for firms to sell the benefits of its products rather than the features because in rove for the consumer to feel motivated t o spoil the product pauperization to have a clear understanding of how the product leave kick upstairs their life. 4.What is the purpose of brand vigilance? Brand management is a program used to protect the image and nurse of an nerves brand in consumers mind. 5. strike and in short describe the four elements of a firms marketing com admixtureture.

The four elements of a firms marketing mix are product, price, buttocks (distribution) and promotion. The product is either the good or service the firms cleft to its target market. The price is the amount of money consumers pay to buy a product. The promotion refers to the activities th! e firm takes to take place the merits of its product. The place refers to all the activities that move a firms product form its place of origin to the consumer. 6.Contrast cost-based price and value-based pricing. Cost-based pricing is the price determined by adding a markup theatrical role to a products cost. It is a price decorate knockout to raise. It is a price based on what the market things a good or service is worth. On...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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