Marketing

MARKETING CASE STUDY Table of Contents 1. accounting entry and History 2.The Mission educational activity of easyJet 3. Competitive epitome (Porters five competitive forces) 4.Marketing Mix 5. elevate depth psychology 5.1Internal Analysis – Strengths and Weaknesses 5.2 External Analysis – Opportunities and Threats 6. Situational Analysis 7. PEST Analysis (Marketing Plan) 8.Conclusion 8.1.Strategic Issues lining the air hose Industry 8.2.easyJet’s future 9. Appendices 1. asylum and History A successful example of a European no frills air marches is easyJet. Stelios Haji-Ioannou (Greek) founded the company in 1995. It is brute on the low-cost, no-frills imitate of the US carrier Southwest. The purpose of easyJet is based on the whimsy that demands for short-haul air transport is expense elastic. That means, if prices for flights are being reduced, to a greater extent battalion will fly. Traditionally airline concepts are based on the assumption that airline traffic grows in line with the thriftiness and that cutting prices will only lead to a step-down in revenues. With the introduction of the ‘no-nonsense’ concept to the European grocery store, afterward its deregulation in 1992, easyJet has proven this theory damage and goes from strength to strength by actually increasing the size of it of the market and more recently by taking onward passengers from the major (see www.easyjet.com for passenger figures, financial data and employee statistics). Today, it offers 125 routes from 39 European Airports (see www.easyjet.com for route launch dates), with Luton, Liverpool, Geneva, Amsterdam as base airports[1] and is direct 72 aircrafts (November 2003). November 1995: easyJet starts flights from Luton to Glasgow and Edinburgh with to leased Boeing 737-300 with a capacity of 148 place at a price of £29 iodin way. seat are being sold over scream mental reservation system only. In 1! 996 easyJet takes delivery of its first entirely owned...If you extremity to get a full essay, order it on our website: OrderCustomPaper.com

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